名詞 gimmick:

1. a drawback or difficulty that is not readily evident
   同義詞：catch
2. something unspecified whose name is either forgotten or not known
   同義詞：doodad, doohickey, doojigger, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
3. any clever maneuver
   同義詞：device, twist

1. The pretty girl on the cover of the pictorial is just a sales gimmick.
   畫報的封面上印上美女不過是吸引顧客的一種生意眼。
2. The pretty girl on the cover of the book is just a sales gimmick.
   書封面上印上美女不過是吸引顧客的一種生意眼。

gim.mick

n.（名詞）

A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
暗機關(guān)：一種用來欺騙、行騙或欺詐的裝置，尤指秘密地和欺騙地控制賭博器具的機械裝置
An innovative or unusual mechanical contrivance; a gadget.
小新發(fā)明：一種創(chuàng)新的和特別的機械發(fā)明；小玩意兒

An innovative stratagem or scheme employed especially to promote a project:
伎倆，花招：一種創(chuàng)新的計策或計劃，尤指促進(jìn)一計劃：
例句：
an advertising gimmick.
一則廣告伎倆

A significant feature that is obscured, misrepresented, or not readily evident; a catch.
詭計，詐欺：不很明顯的、誤傳的或模糊的重要特征；詭計
A small object whose name does not come readily to mind.
沒定好名字的小物件
v.tr.（及物動詞）
gim.micked,gim.mick.ing,gim.micks
To add gimmicks to; clutter with gadgets or attention-getting details. Often used withup.
用暗機關(guān)于：用暗機關(guān)于；被小玩意和引人注意的小東西弄得亂七八糟。常與up 連用
To change or affect by means of a gimmick.
用暗機關(guān)改變或影響

來源：
[Origin unknown]
[語源不明]

【引伸】
gim.micky
adj.（形容詞）